YETI Holdings, Inc. (YETI)
NYSE · Consumer & Misc Manufacturing · Sporting & Athletic Goods, NEC
- Price
- $43.58
- Day
- +1.85%
- Market cap
- $3.18B
- P/E
- 17.8
Close 2026-09-22.
The company
Overview Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to bags and apparel, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes you. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. We were founded in 2006 by avid outdoorsmen, Roy and Ryan Seiders, who were frustrated with equipment that could not keep pace with their interests in hunting and fishing. By utilizing forward-thinking designs and advanced manufacturing techniques, they developed a nearly indestructible hard cooler with superior ice retention. Our original hard cooler not only delivered exceptional performance, it anchored an authentic, passionate, and durable bond among customers and our company. Our principal corporate offices are located in Austin, Texas. Unless the context requires otherwise, references to “YETI,” the “Company,” “we,” “us,” and “our” used herein refer to YETI Holdings, Inc. and its consolidated subsidiaries.
From Item 1: Overview.
By product & service
- Drinkware — 58%
- Coolers and Equipment — 40%
- Product and Service Other — 2%
Institutional holders
Largest positions reported on Form 13F for the quarter ended 2026-06-30, by value.
- BlackRock, Inc. — $206.66M
- VANGUARD PORTFOLIO MANAGEMENT LLC — $181.13M
- FMR LLC — $171.53M
- VANGUARD CAPITAL MANAGEMENT LLC — $169.6M
- REINHART PARTNERS, LLC. — $162.42M
- WELLINGTON MANAGEMENT GROUP LLP — $152.58M
- AMERICAN CENTURY COMPANIES INC — $131.54M
- STATE STREET CORP — $118.07M
Insider trades
Open-market buys and sales filed on Form 4, newest first. Grants, option exercises and tax withholding are left out.
- Barksdale Bryan C. (SVP, CLO and Secretary) sold 4,832 shares at $45.32 on 2025-12-11
- Barksdale Bryan C. (SVP, CLO and Secretary) sold 4,924 shares at $45.32 on 2025-12-11
- McMullen Michael John (CFO) sold 747 shares at $45.00 on 2024-12-11
- McMullen Michael John (CFO) sold 748 shares at $40.00 on 2024-08-29
Recent filings
- 8-K — 2026-09-17
- 4 — 2026-08-18
- 4 — 2026-08-18
- 4 — 2026-08-18
- 10-Q — 2026-08-13
- SCHEDULE 13G/A — 2026-08-13
- 8-K — 2026-08-13
- 8-K — 2026-08-12
- SCHEDULE 13G — 2026-08-06
- 10-Q — 2026-05-14