Reborn Coffee, Inc. (REBN)
NASDAQ · Retail · Retail-Eating Places
- Price
- $1.09
- Day
- +16.60%
- Market cap
- $9.4M
Close 2026-09-23.
The company
Our Company We are a high growth operator and franchisor of retail locations and kiosks that focus on serving high quality, specialty-roasted coffee. We are an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. We believe we differentiate ourselves from other coffee roasters through its innovative techniques, including sourcing, washing, roasting, and brewing our coffee beans with a balance of precision and craft. Our Growth Strategies Corporate and Franchise Expansion We plan to expand across the Unites States with company operated locations and franchise locations to share the quality of specialty coffee. We aim to accelerate our growth through our franchise program. We will continue to innovate in the coffee industry by making the industry more personal to the consumers, prospective franchisees, and employees. This goal will be achieved through the continued innovation in our products, sourcing directly from farms, and giving customers choices in how their coffee is served to them. As we expand, we hope to show the world that expanding in volume and size does not diminish the quality and personal element that is instilled in the coffee industry.
From Item 1: Our Company · Our Growth Strategies · Corporate and Franchise Expansion.
By product & service
- Stores — 74%
- License Income — 14%
- Service Income Related Party — 12%
- Wholesale and Online — 1%
Institutional holders
Largest positions reported on Form 13F for the quarter ended 2026-06-30, by value.
- SUSQUEHANNA INTERNATIONAL GROUP, LLP — $78.91K
- VANGUARD FIDUCIARY TRUST CO — $69.36K
- GEODE CAPITAL MANAGEMENT, LLC — $49.35K
- VANGUARD CAPITAL MANAGEMENT LLC — $34.29K
- CITADEL ADVISORS LLC — $23.09K
- GEODE CAPITAL MANAGEMENT, LLC — $7.13K
- UBS Group AG — $911
- BARCLAYS PLC — $248
Insider trades
Open-market buys and sales filed on Form 4, newest first. Grants, option exercises and tax withholding are left out.
- Lim Jung Jae (CEO and Interim CFO) bought 131,387 shares at $180,000.00 on 2026-07-14
- Lee Scott (TenPercentOwner) sold 49,000 shares on 2025-02-20
Recent filings
- 8-K — 2026-09-22
- 10-Q — 2026-09-14
- 8-K — 2026-09-10
- 8-K — 2026-09-02
- NT 10-Q — 2026-08-14
- 8-K — 2026-08-12
- 4 — 2026-08-06
- DEF 14C — 2026-07-22
- PRE 14C — 2026-07-10
- 8-K/A — 2026-06-16