Amplitude, Inc. (AMPL)
NASDAQ · Software & IT Services · Services-Prepackaged Software
- Price
- $13.43
- Day
- +1.74%
- Market cap
- $1.74B
Close 2026-09-21.
The company
Overview Founded in 2012, Amplitude is driving the evolution of AI analytics as part of our mission to help companies build better products and digital experiences. We believe we were the first company to recognize that traditional analytics tools were built for websites and marketing campaigns, not for understanding how people engage with digital products. That’s why we built an AI Analytics Platform designed specifically to analyze behavioral data and provide real-time, actionable insights that drive business outcomes. Today, our platform goes far beyond standalone analytics. It unifies Analytics, Session Replay, Feature Experimentation, Web Experimentation, Audience Activation, Guides and Surveys, AI Agents, Amplitude Model Context Protocol ("MCP"), AI Visibility, AI Feedback and Automated Insights, allowing teams to seamlessly move from data to insights to actions—all in one place. The platform is more than a collection of independent products. They all work better together, creating a powerful feedback loop where each component enhances the others. This integrated approach helps businesses to not just track and measure user behavior, but actively improve engagement, retention, and monetization. As digital transformation continues to accelerate, the market opportunity ahead remains massive. Companies face increasing challenges in understanding their users, making data-driven decisions, and delivering personalized, high-impact experiences.
From Item 1: Overview.
By geography
- United States — 61%
- International — 39%
Institutional holders
Largest positions reported on Form 13F for the quarter ended 2026-06-30, by value.
- WELLINGTON MANAGEMENT GROUP LLP — $54.81M
- VANGUARD PORTFOLIO MANAGEMENT LLC — $46.54M
- FMR LLC — $45.54M
- BlackRock, Inc. — $32.31M
- VANGUARD CAPITAL MANAGEMENT LLC — $30.14M
- BlackRock, Inc. — $28.11M
- STATE STREET CORP — $19.93M
- SC US (TTGP), LTD. — $19.61M
Insider trades
Open-market buys and sales filed on Form 4, newest first. Grants, option exercises and tax withholding are left out.
- Skates Spenser (CEO and President) sold 185,000 shares at $12.30 on 2026-09-10
- Crook Nathaniel Glenn (Chief Commercial Officer) sold 300,000 shares at $12.99 on 2026-09-04
- Wong Catherine (Director) sold 7,453 shares at $6.79 on 2026-06-12
- Liu Curtis (Chief Technology Officer) sold 22,786 shares at $8.03 on 2026-06-01
- Liu Curtis (Chief Technology Officer) sold 22,201 shares at $8.03 on 2026-06-01
- Liu Curtis (Chief Technology Officer) sold 17,586 shares at $8.12 on 2026-05-04
Recent filings
- 4 — 2026-09-14
- 144 — 2026-09-10
- 4 — 2026-09-09
- 144 — 2026-09-04
- 4 — 2026-08-18
- 4 — 2026-08-18
- 4 — 2026-08-18
- 4 — 2026-08-18
- 10-Q — 2026-08-06
- SCHEDULE 13G — 2026-08-06